The western horizon cradles a vast and boundless panorama. Determining its exact coordinates is useless, as this horizon works like a mirage, turning your orientation upside down. Free of clutter, the compositional dynamic is a playful exercise between two textures: the sea and the sky.


creative direction; art direction; design

Double-sided label.

The duality of the sky and the sea is also present on the label, both figuratively and literally. The forward facing label has a subtle texture, representing not only the clouds and the waves, but also the topographical nuances of the island.

The backside of the label is a secret map of the island.

Inside, by looking through the glass, you might discover a secret map - a guide to the mystical island, with homage to the many adventure stories, featuring heroes and heroines partaking in a treasure hunt somewhere exotic.

Beyond the horizon you might see a glimmer of land - if the conditions are right. You’ll find out that it’s an island called Vilsandi. And as with any remote island, the trope of a message in a bottle is well-known. Hüperborea, though, only has one simple message to anyone who finds it on the beach: Enjoy life, enjoy nature, enjoy the unexpected.

idk, google it

idk, google it

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Vänt Racing Team