Inspira is a broadcast TV channel exclusive for Telia subscribers. With a wide variety of shows, movies and live events, the launch of this brand needed to be more open minded and inspirational - no pun intended.

art direction; 3d animation; 2d animation

Combination of 3d assets and real footage.

As the brand name suggests, the crux of the launch campaign is to be inspirational. Starting with the base layer of showcasing the diverse selection of content and overlaying it with something that is unexpected and exciting. In this case, the unique features of these social media posts was to break the fourth wall and directly involve the viewer into the action.

Using a fake user interface allowed for a clever ruse, where the viewer could be surprised by the way these ads go beyond their respective boundaries. It *stops the viewer from mindlessly scrolling through their feed, providing something clever and inspirational.***

Too dumb for New York, too ugly for L.A.

Too dumb for New York, too ugly for L.A.

Visit Estonia 2020