Championing internet ‘idiot’ influencers, this Fanta spot gives viewers a glimpse of the real people behind some of the internet's most hilariously stupid videos.
video/audio edit; animation; design
20s TVC.
Featuring real-life internet personalities, this TVC gives a mockumentary-like look into the preparation for these viral clips. The campaign celebrates crazy and over the top skills needed to perform these bizarre stunts. At the end of the day, Fanta resonates itself with these spontaneous and fun ideas with the perfect group of people embodying all of it.
Hero banner.
Additional local production for a social media prize campaign.
Original concept by 72andSunny Amsterdam.