Social media promo campaign re-introducing the old recipe for Sprite. This youthful approach was directly inspired from the physical beverage can itself.
creative direction; art direction; design; animation
20s
After realizing that customers are not very keen on the new formula, the old recipe was reintroduced with a new beverage design and this promotional campaign. In accordance with the brands youthful image, the design direction would make use of nostalgic, trendy glitches.
Sitehat for a Latvian news site
Main landing header.
The colourful composition also breaks through the barrage of content that websites have these days. Sprite has reached the status where green and yellow are synonymous with the brand. The combination of green and yellow is not only an impressive dynamic, but also very recognizable as ‘Sprite’.
Display ad.